Marketing Chronicle of Elix Enterprise

Mind Over Marketing

I just read a post of Dave Trott, very interesting one I must say, title “REALITY IS IRRELEVANT”. In that post he talks about a blind professor at The Columbia Business School who conducted an experiment to see how people reacted to things when they have to make a choice. Her conclusion was that usually people choose what’s in their head not what’s in reality.

What does that mean to you as a marketer

?

I cannot answer that question for you, but for me this article has broadened my perception of the market. As a marketer, now before promoting a product, there are a couple of question that I will definitely answer before defining a marketing strategy for a product or even whether or not to promote that product. Here are the questions that I will be asking myself:

·      Is that product known, does it have any brand recognition?

·      Does that product have a direct competition and how well branded is that competition?

·      What are the major differences between the two brands?

·      How emotional is that market about this type of product?

·      What are preconceived mind set about this type of product?

This article has definitely had a shift in my marketing mind set and hopefully will help me produce better marketing campaign

Read the whole post of Dave Trott here:  http://bit.ly/hAQRZw